To the Victoria go the Spoils

Hermès's sleeper hit and what it says about our current handbag trend cycle

It’s hard to know how to start a post about a brand that sometimes (rightfully so) elicits such a visceral reaction. Yes, I’m talking about Hermès. This once discreet, IYKYK brand whose awareness was typically relegated to the upper echelons of luxury shoppers has morphed into a “mega-brand” thanks to several seminal cultural moments, ranging from the S…