The LaCroix-ification of Fashion
Just a hint goes a long way
I’m sure many of you are familiar with LaCroix: the subtly-flavored sparkling water sensation that broke out in a big way c. 2015 (largely thanks to this piece in NYT Magazine). In fact, I think we can attribute our current Poppi / Olipop / Spindrift craze ten years later to this OG soda alternative.
Besides sparkling water trend leadership, the other t…
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